Profitable Avatar Part 4
A unique process to get super-clear on who your perfect audience is for your videos (the profitable ones) and what messages they need to hear.
In this section you'll discover how the exercise has been applied to different businesses and then revolutionised the messages they deliver in their video marketing so it results in attracting clients who are profitable and great to work with.
We are often too close to our own businesses to easily take the step back to do this exercise. That's why it helps to see examples of different businesses and how the Profitable Avatar Exercise applies to them. At the end of this lesson you should be more confident to apply the exercise to your own business.
Then, the powerful part that makes sure everyone in your business is always clear on who your ideal client is and the messages they need to hear: Download and complete the "Dream Client Summary" provided here.
Here are the resources you'll need:
Step 1: Watch the video above.
Step 2: Download the Profitable Avatar Templates to print out and use to brainstorm your avatar
Step 3: Download and fill out the Template: Our Profitable Avatar Summary Sheet
Step 4: Give a copy of the completed "Our Profitable Avatar Summary Sheet" to every person in your business and refer to it when creating your videos.
Related Lessons and Resources
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