The Video Mistake That Creates A Total Disconnect [Cool Cats TV]

Hey there Pussy Cat,
A short 3 minute video tip for you to help make your marketing videos as addictive as cat videos.

This week’s topic: “The Video Mistake That Creates A Total Disconnect”.


We’d love to hear your thoughts and questions so please leave a comment below the video or drop us an email. We read every message.
Feel free to pass this on to your friends in business who you’d love to see get their message out in a more powerful way.

Janet & The Cool Cats Team

P.S. Want ideas on how to milk every marketing video for every thing you can? Then you’ll love our gift to you “The Video Leverage Checklist: 33-Ways To Repurpose a 3-minute Video to Grow Your List and Make Money”

You can get it over here for free.



Hey there, pussycat. Janet Beckers here, with your Cool Cat TV Tip of the Week. Today, we’re going to have a look at another big mistake that people make when it comes to video marketing. This is a really big one that I see, that means that I totally disconnect from the people who are watching them. Let’s go and have a look what that is.

One of the biggest mistakes that I see people make, is they are not being themselves on video. Just about everybody has some sort of hangup, where you’re thinking, “I’m not good enough. I need to be different in order to be able to get going in front of video, for people to take me seriously.” I see, a lot of times, that people will try to be who they think they should be, rather than actually who they are.

They might see somebody else who’s having success using video, and they will try to copy their style, but it’s not quite right, it’s not them. They might try to copy, a news reporter, who will be delivering the news. It just doesn’t work. They may be somebody who is much more relaxed, and they’ll try to seem more corporate. They may be somebody who’s quite introverted, and they’ll try to go the opposite, and try to be really, really vibrant, but it doesn’t work for them.

You can tell if you’re not really connecting to what is your natural way of delivery, and you’re not owning that baby. People can tell. People can tell you’re not being genuine, and they will feel an automatic distrust of you, even if you are incredible trustworthy, which I’m sure you are. It’s owning who you are. This is your first thing to do, is think about, “What is my natural style, and how is that in relation to the way I’m showing in business?”. We go into a lot of detail in this, in our video marketing academy, to help you to identify your style, and your brand, and how to be congruent. We have a congruency checklist.

To start with, think about how would you normally be acting with one of your clients. For me, and everybody that’s involved with Cool Cats Academy, is we’re pretty laid back people. We like to use video in our business, so it frees us up to have a great lifestyle. If I try to put on the whole corporatey type thing, it’s not going to be necessarily working well for me. Not all the time anyway, not doing the shoulder pad stuff. For other people, that would be incongruent, especially if the people who they work with is very, very much in a corporate format. Number one, you really got to, absolutely, feel comfortable with your own style, and just own it, baby. Own it.

I’d love to hear from you, just leave any comments down below. Any questions you’ve got, things that you’ve noticed as a disconnect, or have you had this problem, have you realized that you were doing this, and became a bit of an ah-ha. I’d love to hear from you, and if you’d like some help with your video marketing, that’s what I’m here for. That’s what everybody on our team is here for. We’ve got some great free resources. The best place to start, is with our video leverage checklist, because it’s going to show you from any videos you create, how to milk it for all its worth, so that you can really … It is much bang for your buck, really. Really make the most of every video that you create. That’s free for you, the links are down below. Feel free to grab that, and I hope that it helps. Okay, bye.

About The Author


Cool Cat is the Cool Content Creating Cat at the Cool Cats Video Marketing Academy (that's a lot of cool!). You can find even more coolness with our cool Video Marketing Checklist over here:

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